Investment approach
Investment strategy.
- To
- Prospective capital partners
- From
- Alex Parker, Founder & CEO
- Date
- September 2026
- Re
- Investment mandate
1. Mandate.
Acquire and reposition residential and commercial property in Louisville that creates lasting value for investors, partners and communities. Hold short where value is created in the renovation. Hold long where value comes from income and appreciation.
2. Market.
Louisville and a one-hour radius for residential: Louisville, Southern Indiana, Elizabethtown, Lexington, Prospect and Shelbyville. Louisville first for multifamily, then the regional Midwest and Southeast. One market, learned street by street since 2013.
3. What we buy.
- Single-family houses bought below retail with a clear path to a financeable sale
- Multifamily, 30 to 200 units, B and C, value-add
- Necessity-based retail and warehouse, selectively
4. What we do not buy.
- Speculative land
- Ground-up development
- Assets that only work at peak rents
- Anything we cannot walk in a day
5. How we underwrite and execute.
Downside first. Every deal is modeled to multiple exit scenarios before it is modeled to the base case. Renovation scope and budget are set before closing.
What we bring to every project:
- Construction management from 400+ projects
- Vendor and contractor network
- Capital budgeting discipline
- Leasing and rental operations
- KPI tracking and written reporting
6. How capital participates.
Short-term: fixed-return notes, typically 3 to 8 months, returns of 8.2% to 12%.
Longer-term: partnerships with an internal return objective of 18% to 25% IRR and preferred returns of 3% to 8%.
Short-term investments
Typically 3 to 8 months
8.2% to 12%
Return
Longer-term partnerships
Multi-year holds
18% to 25% IRR
Internal return objective
This is not an offer to sell or a solicitation of an offer to buy any security. Any offering is made only to accredited investors through definitive documents.
Return figures are objectives, not guarantees. All investments involve risk, including loss of principal. Past performance is not indicative of future results.
Figures are company records as of September 2026.
7. Reporting.
Milestone updates on projects. Quarterly reporting on partnerships. Capital account statements. Direct access to the principal.
8. Risks.
We accept renovation execution risk, because it is the risk we control. We accept single-market concentration, because it is the source of the edge. We avoid leverage that depends on refinancing into a better market, and we avoid assets we do not operate ourselves.
Alex Parker
Founder & CEO